
ROCK PATROLS
The Triple M Rock Patrols are one of
the most familiar sights seen on the streets of Sydney,
Melbourne, Brisbane and Adelaide. Triple M's brightly painted
Ford Explorers; XR8 Sedans and V8 Utes hit the streets each
day filled to the brim with prizes which reflect the aspirations
and interests of the Triple M listening audience. The Rock
Patrols sample everything from icy cold cans of Coke, movie
passes, magazines, concert tickets and Triple M merchandise.
Hundreds of prizes are given away each day across various
locations.
The Rock Patrols cross live to air four
times per day Monday to Sunday to announce their location
and giveaways on offer. The vehicles remain on location
for 15-20 minutes to announce their location and giveaways
on offer. Each day, Monday to Sunday, crosses are conducted
at 9.55am, 11.55am, 1.55pm and 3.55pm with the vehicles
staying on the site for a 16 minute period.
The Rock Patrols are a very effective
sampling product device. Clients keen to market new products
or wishing to build further awareness of their products
can utilise the Rock Patrols with outstanding results.
The Triple M Rock Patrols have achieved
a huge following with listeners flocking from all locations
to meet up with the vehicles. They are a great way for Triple
M to make personal contact with our listeners and your customers.
* Note the Triple M Rock Patrols are referred
to as the Triple M Street Fleet in Adelaide and in Perth,
92.9's vehicles are Landrovers and are known as the 92.9
Road Runners.
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