Something to add to your armory!! Live to air commercials are available on the Today Network right across the day to promote your product, service or your business.

Live Reads are 30 second commercials that are read "live" by the announcer on air. The "live reads" are based on loose scripts provided, and often end up beyond 30 seconds with the announcers adding "off the cuff" bits to the read.

This provides the advertising schedule with enormous value, by detailing station endorsement and gaining listeners attention. Live reads provide a more flexible environment and allow for a personal approach by the announcer.