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LIVE READS
Something to add to your armory!! Live to
air commercials are available on the Today Network right across
the day to promote your product, service or your business.
Live Reads are 30 second commercials that
are read "live" by the announcer on air. The "live
reads" are based on loose scripts provided, and often
end up beyond 30 seconds with the announcers adding "off
the cuff" bits to the read.
This provides the advertising schedule with
enormous value, by detailing station endorsement and gaining
listeners attention. Live reads provide a more flexible environment
and allow for a personal approach by the announcer.
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