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NATIONAL INTERNET STATION PROMOTION
Internet Station PromotionsThe Internet has become a strong marketing tool for each Today Network station, and each station's website is a highly promoted product on-air. The websites are promoted as the perfect visual complement to our radio stations - the place to see station stunts as they happen, vote for your favourite music online, and as a place to find out more information on what's happening in and around your city!
The Today Network offers national clients the opportunity to harness this net traffic as we tailor a fun and interactive station internet promotion for them! The client will become part of each station's on-air programming as well as benefiting from our massive website traffic!
Each station will run pointers describing the station/client competition with entry on the station's website. An interactive contesting webpage will be developed nationally and linked to each station's site and the client can have a full visual representation and description of their product on this page!
On average, each station has over 550,000 page impressions per month, and this is growing steadily!
Here are two recent National Internet promotion script examples:
Greater Union
"This Christmas Holidays, FOX FM and Greater Union are giving you the chance to win one of 15 Greater Union Megapasses valued at $250 each!
Just log on to fox.com.au and match the summer movie title to their stars, and you could win a Greater Union Mega Pass giving you the chance to see 10 of the hottest summer movies including 'End of Days', 'Bowfinger' and more!"
Kelvinator Air Conditioners
"Head to 2dayfm.com.au for your chance to win $3,000 cash to spend on a Cool Weekend, thanks to Kelvinator Air Conditioners - you could head to the Blue Mountains and cool off or maybe cool for you is a weekend away with your partner and a babysitter for the kids!"
The National Internet Station Promotion is available in the following markets:
  • 2Day FM Sydney
  • FOX FM Melbourne
  • B105 FM Brisbane
  • SAFM Adelaide
  • Mix 94.5 Perth
TODAY NETWORK COMMITMENT
  • On air exposure in a minimum of 40 r/l promotional pointers across two weeks nationally, promoting the promotional concept and prize
  • A full page visual representation of the client's product and service
  • Direct exposure to Internet traffic for the client's website as we link the contesting page to the client's site
  • If a client only wants to do an internet station promotion on one station's site, for example: SAFM alone, they will receive 30 x promo's over the 2 week
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