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NATIONAL INTERNET STATION
PROMOTION
The
Internet has become a strong marketing tool for each Today
Network station, and each station's website is a highly
promoted product on-air. The websites are promoted as the
perfect visual complement to our radio stations - the place
to see station stunts as they happen, vote for your favourite
music online, and as a place to find out more information
on what's happening in and around your city!
The Today Network offers national clients the opportunity
to harness this net traffic as we tailor a fun and interactive
station internet promotion for them! The client will become
part of each station's on-air programming as well as benefiting
from our massive website traffic!
Each station will run pointers describing the station/client
competition with entry on the station's website. An interactive
contesting webpage will be developed nationally and linked
to each station's site and the client can have a full visual
representation and description of their product on this
page!
On average, each station has over 550,000 page impressions
per month, and this is growing steadily!
Here are two recent National Internet promotion script
examples:
Greater Union
"This Christmas Holidays, FOX FM and Greater Union
are giving you the chance to win one of 15 Greater Union
Megapasses valued at $250 each!
Just log on to fox.com.au and match the summer movie title
to their stars, and you could win a Greater Union Mega Pass
giving you the chance to see 10 of the hottest summer movies
including 'End of Days', 'Bowfinger' and more!"
Kelvinator Air Conditioners
"Head to 2dayfm.com.au for your chance to win $3,000
cash to spend on a Cool Weekend, thanks to Kelvinator Air
Conditioners - you could head to the Blue Mountains and
cool off or maybe cool for you is a weekend away with your
partner and a babysitter for the kids!"
The National Internet Station Promotion is available
in the following markets:
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2Day FM Sydney
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FOX FM Melbourne
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B105 FM Brisbane
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SAFM Adelaide
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Mix 94.5 Perth
TODAY NETWORK COMMITMENT
-
On air exposure in a minimum of 40 r/l promotional
pointers across two weeks nationally, promoting the
promotional concept and prize
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A full page visual representation of the client's
product and service
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Direct exposure to Internet traffic for the client's
website as we link the contesting page to the client's
site
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If a client only wants to do an internet station promotion
on one station's site, for example: SAFM alone, they
will receive 30 x promo's over the 2 week
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