BOTICA'S BUNCH PHONE TOPICS
Botica's Bunch Phone Topic is a breakfast drive promotional
opportunity with Botica's Bunch. Each day a topic is selected,
eg. "What is the most embarrassing thing that has ever
happened to you?" Each breakfast has a theme, based
on the prize, location or date, with guests encouraged to
dress up. This gives The Bunch a good excuse to delve into
the darker recesses of their wardrobes!
It's a morning of great fun, with our
guests involved in various on-air games. It is also a morning
of suspense, as we wait to see who is going to win the big
prize, because unlike Captain Paul's jokes…someone will
get it.
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BUNCH BREAKFAST
MIX 94.5 invites listeners to join Botica's Bunch for Breakfast
at a special location, where someone will win a major prize.
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MAJOR PROMOTIONS
MIX 94.5 is Perth's number one radio station when it comes
to promotions. The station promotions are specifically designed
to appeal to our listeners. MIX 94.5 has developed specific
formulas to ensure our promotions are successful and we
stick rigidly to these formulas. They must be innovative,
exciting and most importantly work for both the client and
the station.
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MYSTERY 9 @ 9
MIX 94.5 have launched a new feature called 'The Mystery
9 @ 9'. The concept is simple - each weekday at 9am, Mix
94.5 will play nine songs in a row featuring a particular
theme; for example War, Peace, Love, Colour. To make this
promotion even more exciting, the theme will remain a 'mystery'
until one listener can identify the relationship between
the songs. The first correct caller through from 9am, who
correctly identifies the theme will win lunch for four people.
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NATIONAL INTERNET STATION PROMOTION
The Today Network offers national clients the opportunity
to harness net traffic as we tailor a fun and interactive
station internet promotion for them! The client will become
part of each station's on-air programming as well as benefiting
from our massive website traffic! 
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NIGHT MIX REQUESTS
As an alternative to the young countdown type evening music
programs, MIX 94.5 offers Perth's adult audience the opportunity
to dedicate their favourite songs to someone special, on
the only evening request program in Perth, Night Mix Requests.
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NO REPEAT WEEKEND
The No Repeat Weekend has been a long running promotion
on MIX 94.5 and has been a huge success. The concept is
simple - it means that MIX 94.5 will not repeat the same
song twice over the entire weekend period.
In the pre-promotion for each weekend,
MIX 94.5 will nominate a specific song (ie, "Breathless"
by The Corrs), which we will deliberately play twice over
the weekend. When listeners hear it the second time, all
they have to do is be the first caller through on our special
No Repeat contest line to win that weekends' major prize.
The No Repeat Weekend has proven to be
a huge success with clients. The heavy promotional exposure
is a great way to lift a company's profile dramatically
and then to maintain it by running an advertising campaign
immediately following the promotion.
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TRICTIONARY
Trictionary is a Breakfast driven promotional opportunity
with Botica's Bunch for Breakfast, run each day, Monday
to Friday. Each day, an 'unusual' word is selected.
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WIN ON THE WEB
MIX 94.5 has embraced the medium of the Internet as an important
extension of the station's promotional activity. Through
our weekly Win On The Web promotion a client will be given
the opportunity to promote its product on-air, with the
added advantage of giving it a visual presence through the
highly popular MIX 94.5 web site.
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