BRAINSTORMING
We know what it's like when with all the best intent in the world you plan a brainstorming meeting to look for ideas. Then after half an hour you have a room full of people that just disagree, and you're back to square one with your very own custom designed headache, all caused by the pain of a brainstorm.

At Austereo we have to be at the cutting edge of creative thinking to survive. Our resources and set up allows us to tap into a creative brains trust that few companies can boast. A lot of what we do both from a programming station point of view and for our clients, is based on an idea that stemmed from a brainstorm.

So take this as an invitation to pick our brains. If you're looking at planning strategies for the year, or tactics for next month, or perhaps you just want to get an objective point of view, with a bit of notice we can assemble some of the most creative heads in the media industry to maybe give you the idea you have been looking for.

CREATIVE & PRODUCTION
Austereo prides itself on its creativity, both on air and off. Austereo has initiated, developed and implemented some of the most creative radio concepts ever heard. Additionally, our stations have won award after award for its excellence in audio production.

In 2000, Austereo launched "Heard", a specialist radio creative shop to bring a new level of expertise to radio clients across Australia; radio advertising requires different skills to visual media. Find out more about "Heard"

MONEY CAN'T BUY PRIZES
In business these days it is becoming harder and harder to win the marketing battle, to be a leader in your field, or to find that point of difference. It becomes even harder when you're looking into the promotional crystal ball, trying to find that extra something that you can implement into your next major promotional tactic.

A "money can't buy" prize can add incredible excitement to your promotional and if executed in the correct manner, can help establish your brand in the consumer's mind with a hard hitting point of difference promotion that has a reward for participants that even the opposition will be envious of.

What about a trip to Hollywood with a walk on part in the hit sitcom "Friends". Or maybe it's flying across Europe in a MG21 fighter. Front row seats at the final Rolling Stones concert in London with backstage passes and personally autographed albums you'll need to collect from your concierge at your hotel in New York. It could even be front row seats at your choice of sporting event, Superbowl in the US, the FA Cup in the UK or maybe a VIP pass to the Monaco Grand Prix. No matter what the possibility, with some lead time and some planning your Austereo Sales Account Executive can give you the chance to turn it into a possibility.

PROMOTION & COMPETITION MANAGEMENT
Running a promotion can be a very time consuming exercise, not to mention all the in betweens that need to be checked. Permits, publication of winners, availability of terms and conditions ... the list goes on. If you've spent some time listening to any of the Austereo Sales stations you will already be familiar with some of the amazing competitions and promotions that run on air.

The good news is that we are well versed in putting promotions together, from ideas to execution, we can suggest, implement and tailor a promotion to suit your needs. It could be as simple as a "phone in to win" competition, or as big as giving someone the chance to win a car, or a "money can't buy" prize.

Or perhaps you've got the promotion pretty well under control, but you just need some help with getting it approved by Lotteries and Gaming, or the terms and conditions need to be looked after. No matter the degree of difficulty, Austereo Sales can assist in getting your next promotion off the ground and into full swing.

SALES COMPETITION LINES
Putting together a promotion can be very time consuming. Even the most basic "phone in to win" competitions need to be checked and double checked to ensure smooth sailing.

Not only can Austereo Sales help you in coming up with your planned promotion and competition mechanics but we can also assist you by running any "phone in to win" competition. We have in place three medium weight phone lines (able to handle 30 phone calls at once and store a maximum of 300 recorded messages) that can be utilised to be the entry point for your on air sales promotion.

The following lists the benefits:

• Write and record your greeting on the phone line

• Monitor phone line activity

• Provide database listings of all participants (if a database is to be used for further promotional activity, consideration must be given to notifying all competition entrants on competition line greeting message)

• Provide up to the minute line activity information 24 hours a day, 7 days a week

• Provide a winner list to draw and find winners or select winners on your behalf

• Or coordinate the entire phone line activity

STAFF INCENTIVES
Often the performance in the market place can be reflected in excellent monthly figures. But day in and day out, week after week, month after month, the toll can start to show not necessarily on your figures or bottom line, but on your staff morale and retention. As a result, finding good staff and constantly rebuilding short term client relationships with your company can certainly weaken the bottom line objectives.

Subsequently, maybe you have been thinking about some creative ways of implementing staff incentives without restructuring your entire staff's pay structure. Movie passes, CD's, dinners, or maybe even tropical resort getaways for the big achievers could work.

Being part of Village Roadshow, Austereo can easily access interesting incentives for your use. We can even suggest running internal competitions (write and implementation) that can involve all staff at any level, or in fact departments as a whole to participate. As a valued client, depending on your needs and time lines, Austereo can help you boost staff morale and in turn help you to achieve your business goals and company objectives.

TALENT BANK
So you've finalised the media schedule and signed off the creative. The launch is now only two weeks away, the campaign will be on air the day after tomorrow and you're pretty sure you've got everything under control for the big event.

The decorators, caterers and electrical guys are ready to go. Running sheets are almost finalised, entertainment is booked and confirmed, the VIP guest list is complete and staff will be briefed at the end of the week. Now the question is, have you forgotten anything that could either leave you stranded or put the icing on the cake for the event?

A host, an MC, someone that can bring this thing together and keep the whole show rolling along. Someone who knows how to entertain an audience as well as confidently help you get your message across. Someone who is recognisable and adds a personal endorsement to your product launch.

At Austereo, our announcers are ranked as some of the best in Australia, and whether your special event involves a grand opening of a new store, a new nightclub, a relaunch, a family day at your location or a top shelf or client evening presentation, our high profile personalities can assure you maximise and raise the profile of your special event.