CASE STUDIES
Austereo National Promotions continually creates
unique and exciting promotions that run in all key markets
of the country. Using an artillery of promotional tools, such
as radio promotional airtime; on-air personalities, events,
street stunts, online exposure, on-street sampling, SMS messaging
and on-air contesting, Austereo National Promotions regularly
meets it's clients marketing objectives and challenges.
Recent campaigns that have created street
talk and fantastic results for our clients include:
Mazda Astina SP20
Zoom..Zoom...Zoom....a hot online launch campaign for Mazda's
Astina SP20. Listeners were given the chance to win a brand
new bright yellow Astina SP20. Ahh..that's if they could catch
it that is.
Samboy Flavour Bombs
Hit Me with A Samboy Script and you could win a $20,000 internet
radio station. A unique way for Austereo to appeal to youth
and communicate the launch and benefits of their new 'Flavour
Bombs'. Click here
Tribond
What does Australia, a Dustbin and Blue Jeans all have in
common? They all have flies - just one of the trivia questions
used in the lateral thinking Tribond Board Game. We gave listeners
the chance to try it out online and on the streets of Australia.
Click here
Campbell's Chunky
Soup
Football champions and talking cans....what were Campbells
and Creative Sales talking about? Triple M and Creative Sales
took Campbells Chunky Soup to local footy matches to spread
the word.
FHM 100 Sexiest Women
In The World
Well you might not be one of the 100 sexiest women in the
world, but at least Triple M gave you the chance to win your
very own photo-shoot. Triple M's Nanna got a guernsey too.
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